SATO Corporation, Japan, was established in 1940 to manufacture and sell packaging machinery. In 1962, SATO invented the world's first hand-held labeler and operations as an international supplier of labeling machinery were begun. The US subsidiary was established in 1977 and eventually became SATO America, Inc. in 1987. During that period, SATO developed the world's first thermal transfer Barcode printers and became the leader in applying the technology to the market.